Honesty is the cornerstone. There's a reason why it's number one one my list. Without honesty, my knowledge and experience are meaningless.
Real estate is about telling hard truths. It's easy to tell someone what they want to hear; it's harder (much harder) to tell the truth and risk the deal. As a consumer you see the failure to communicate hard truths firsthand - the messy house, the obviously overpriced listing, etc.
As real estate agents we create a fiduciary relationship with our clients. "Taking every listing regardless of price" is a fundamental breach of this important relationship. I will ask your permission to be completely honest so we can together obtain the best outcome for your situation.
Sell with Robert Pursell - Reason #2: Knowledge.
Knowledge is the accumulation of facts over time. Selling country property requires knowledge across a wide variety of subject areas the average real estate agent will never encounter in their business.
As with all agents, I need to know the local market (extremely well). What's selling, what's not, and why?. I tour new listings twice a week to see the country property available across the entire Napa Valley.
I'm an expert in estate homes, country property, raw land, and vineyards. Everything from interior design and architecture to well and septic to viticulture and land use. I have an ecosystem of contractors, architects, civil engineers, and other professionals to ensure a successful sale.
Most importantly I still represent buyers. Many seasoned listing agents represent few if any buyers. This is a mistake. It's impossible to have your finger on the pulse of the market if you aren't talking to buyers.
Sell with Robert Pursell - Reason #3: Experience.
Experience equals confidence. I have seen almost everything in my twelve years of selling real estate, from problems with inspections, lenders, and appraisals to difficult buyer / seller / agent personalities.
Yes problems arise in every real estate transaction. It's how you handle those problems for the benefit of your client that matters.
Country property transactions are especially complex given the added variables of well, septic, easements, and other land use issues. Having lived on seven acres for the past 12 years gives me a perspective on country property living few if any agents possess.
Sell with Robert Pursell - Reason #4: Marketing Strategy.
Real estate is often called sales but it's really 95% marketing.
Marketing is the strategy and execution across four areas: the product (your house), pricing (list price), promotion (advertising), and place (distribution). My responsibility is to create this marketing strategy.
There is no universal real estate marketing strategy - no single recommendation for staging and repairs, no single recommendation for list price, no single advertising strategy. We will work together come up with an overall marketing strategy that best meets your objectives.
An MBA in marketing helps here. As you will see when we discuss marketing execution, there really is an art and science to marketing. How I position your property in the market, the words and pictures I use to describe the property, all those details are vitally important.
Sell with Robert Pursell - Reason #5: Marketing Execution.
A good strategy is only as good as its execution.
We will together determine what repairs, upgrades, staging, and presale inspections are necessary to prepare your property for sale. And then if necessary I can bring in tradespeople to assist with these items.
Once your house is ready, I will bring in a professional real estate photographer. High quality photos are critical as 98% of buyers are going to experience your home for the first time seeing photos online.
I will personally write all the copy that will be presented with your listing. We will have together determined how your home will be positioned in the market and this copy will reflect this product positioning.
Finally, I will evangelize your property within the agent community. Creating awareness across local buyers' agents is critical to maximizing exposure for your property.
Sell with Robert Pursell - Reason #6: Client Service.
Everyone in real estate says they provide excellent client service. And I'm no exception. There are different models each with their pros and cons.
Some agents take on more clients than they can handle, using assistants and/or junior agents to fill in gaps. I'm a strong believer that when you hire me, you get me. I will therefore never hand you off to someone else.
Some agents have a full time business partner. I'm equally strong in the belief it's simply impossible to coordinate between business partners. So I only partner on a listing when the client specifically wants two agents.
My model is to be your single point of contact. I will then bring in experts for back end tasks like transaction coordination, photography, and staging.
Sell with Robert Pursell - Reason #7: Compass.
When you list your property for sale, you actually make two hiring decisions - agent and brokerage.
After spending ten years with Sotheby's International Realty, I made the decision to move from Sotheby's to Compass. The reasons I made the move to Compass are the exact same reasons you should too.
In 2018 a good brand is now longer enough. Consumers demand and should receive the same quality digital marketing, online tools, and mobile applications they receive from their favorite Internet providers.
Compass is the future of real estate; a technology-driven company fusing the best of a real estate brokerage and startup. 98% of real estate searches now start online so the ability to deliver quality Internet marketing is the strongest predictor of success.